|SPECIAL STORY| March On With Elizabeth Arden: Women Empowerment


ALL I THINK ABOUT IS..
When I first saw the name "Elizabeth Arden", the first thing that came to my mind was the Advanced Ceramide Capsules, yeap that one below๐Ÿ‘‡๐Ÿผ๐Ÿ‘‡๐Ÿผ. HAHA I guess none of you are surprised by that. But when I dug further to understand more (yeah, I'm that random and spontaneous), I finally realised that Elizabeth Arden is more than just a brand. It is the masterpiece of a legendary innovator who was ahead of her time and applied a holistic approach to beauty and technology-driven skincare.

Have you tried the Advanced Ceramide Capsules Daily Youth Restoring Serum before? I have checked the ingredients out on Skincarisma and this anti-ageing serum is especially good for dry skin!

THERE IS MORE
But that's not all about Ms. Arden, the founder of the brand which was named after her. She was also an ardent feminist who was known for supporting the suffragettes by handing red lipsticks to them when they marched past her Red Door Salon & Spa on New York's Fifth Avenue back in 1912. If you google 'suffrage', you would notice that this term was more famously used before 1919 when women did not have the right to vote in political election.

ICON OF FEMALE POWER
Can you imagine that wearing red lipstick wasn't a socially acceptable practice at the time? But because of Ms. Arden's action, red lipsticks have then become a symbol of the women's movement. To continue her legacy in supporting women's movement, Elizabeth Arden, the brand, now introduces the March On campaign. Through this campaign it aims to advocate for women and honour its ability to be forces of change in the world.


TOGETHER WE MARCH ON
It not only aims to collect a philanthropic donation for UN Women, but also to ask women to unite to help each other achieve their full potential, according to Kara Langan, Senior Vice President of Global Marketing, Elizabeth Arden. "Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world," Ms. Langan explains, I totally agree with her!

ONE LIPSTICK = ONE CONTRIBUTION
Even Reese Witherspoon herself, yes the actress, supports this. The lipstick shade that they select is her signature colour Red Door Red. Wait, what lipstick shade? Hehe. If you're a lipstick lover but would also like to contribute, here is your best opportunity. All of the proceeds of these Red Door Red lipsticks are going to UN Women. YES, ALL, 100%! What better than being able to contribute to a great cause and at the same time, getting to own a beautiful lipstick from Elizabeth Arden?


WHAT IS UN WOMEN?
It is the UN organisation which focuses on promoting gender equality and the empowerment of women. It works globally to visualise the vision of the Sustainable Development Goals for women and girls and stands behind women's equal participation in all aspects of life. It supports UN Member States as they set global standards for achieving gender equality, and even works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls worldwide.

Elizabeth Arden - a dialogue session in Malaysia.

WE CAN DO IT
Elizabeth Arden Malaysia also recently just organised a dialogue session/panel of which they had a discussion on bringing women into highly men-dominant areas such as technology and politics. YB Hannah Yeoh, a current Speaker and a member of the Selangor State Assembly from the Democratic Action Party ( DAP) was one of the panelists along with SushiVid's founder, Wen Foong. YB highlighted a few things which I think all women should always bear in mind:
1. As woman, don’t play victim. We are certainly not and do not need to be.
2. Don’t feel guilty if you have to go home for your family affairs. Embrace all your roles.
3. Change happens at the legislation level.
4. Have a good support system - friends, family, team that will back you up no matter what.
5. Learn to say NO.
-taken from Wen Foong's LinkedIn

Wen Foong (middle, SushiVid's founder) shared a stage with YB Hannah Yeoh (right) during the dialogue session.

MORE ABOUT THE BRAND
Elizabeth Arden, a female empowering brand, carries products that range from proven, science-based skincare, signature fragrances to customized, multi-tasking color cosmetics. They have been around since 1910 and has built itself a large consumer base. The brand is now sold in more than 120 countries including Malaysia. You can grab The March On Beautiful Color Lipstick in Red Door Red from March 2018 onwards.

This post contains affiliate links.

Here are where you can grab Red Door Red:

Online

Hermo - RM109
*WM: RM6.80 / Buy two free shipping
*EM: RM12 / Min. purchase of RM150 for free shipping

Zalora - RM109
*Min. purchase of RM75 for free shipping

Lazada - RM109
*Free shipping

You can use Shopback to save some money (save 2% / up to 13.5% for every purchase) when buying from these stores. Just sign up using my link: https://www.shopback.my/referred-signup-bonus?raf=OxeI66, and you'll be rewarded with RM5 immediately, followed by RM5 when you make your first purchase through Shopback. That's RM10 in total. It works in the form of cash back which you can cash out to your bank account. You'll can learn more on Shopback's website here.

Shopping Malls

Parkson One Utama, Parkson Pavilion Elite, Parkson KLCC, Parkson Gurney Plaza, Parkson 1poh Parade, Parkson Plaza Merdeka, Aeon Mid Valley, Isetan KLCC, Isetan The Gardens

For more information, you can contact
Janice Liew • E: janiceliew@luxasia.com.my • T: +603 27427838 Ext: 336
Ting Wan Chien • E: wanchienting@luxasia.com.my • T: +603 27427838 Ext: 317

Connect with Elizabeth Arden:
Instagram | Facebook | Twitter | YouTube

#TogetherWeMarchOn

"There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women's lives around the world for the better."
- Reese Witherspoon

Thank you for reading, see you in the next post!

For the affiliate links: If you use my link, I can earn some commission and it won't cost you any extra money. You don't have to use my link, but if you do, it would really help my blog!
This is a sponsored post. I do not own any of the pictures featured here and they belong to the rightful owners. Read my disclaimer here

No comments

Hello! Thank you for taking the time to read this post and for leaving a comment too! You have just made my day! <3
Make sure to check back as all comments are read and replied to with much appreciation. :D